Lead Generation: The Bread and Butter of Successful MSPs

Msp Marketing

With the growing demand and the rising competition, even MSPs have their hands full with various challenges to break down. Managing existing client relationships, providing support and maintaining quality, is leaving MSPs short on resource and time to focus on MSP lead generation. While every MSP wants to add a new lead generation plan do their existing strategy, very few are on the right track to pull it off.

The problem is simple, MSPs are bottlenecked with limited budget and time, making it difficult to execute actionable lead generation plans. Every growing business needs a steady flow of monthly recurring revenue, and MSPs are no exception. While traditional word of mouth strategy works great, it is not consistent, reliable or measurable. Creating a consistent MSP lead generation framework is crucial to revenue generation and sustaining in the long run. That means, having a dedicated marketing and sales team, along with carefully laid out plans to generate new leads.

The first step of creating an effective MSP lead generation strategy, is to identify and set achievable goals. It can be how much revenue you wish to generate every month, or how many new leads to acquire. Overall, it will provide the whole organization an idea of where the company is headed. The step is to allocate budget and resources to set up the right lead generation tools. Now based on the size of the MSP, available resources, and target customers, there are quite a few options to pick from. Cold calls, for instance, is still pretty viable, even though old fashioned. The reason cold calls work for MSPs, is because IT troubles never comes announced, but once they do, businesses will know who to look for. Referral strategies have better lead ratio, and can be a great tool to work with if proper compensation strategies can be added. Thus, a list of warm leads can also be created.

msp marketing

But currently, there are more advanced lead generation tools take advantage of, starting from your website. Website traffic provides a valuable source of potential leads that can eventually make it to the pipeline. With a credible list, email marketing also becomes another effective option to consider. Using relevant and well planned contents, email marketing can be very cost effective in bringing inflows to the pipeline, especially if added with free newsletter and whitepapers. Through blogs and video contents, further credibility and expertise can be established, making MSPs trustable and stand out from the rest of the competition.

The next step is to focus on the marketing itself, and using the tools properly. It is important to note that the secret to success is measuring progress and aligning results with predefined goals. Lastly, and often the most ignored aspect, is accountability. Accountability is the key to success. MSPs need to have a weekly sales meeting and review activities versus goals for the week. MSP lead generation is simple; you just need to do a few of the right things each week. Build a playbook to track daily, weekly, and monthly sales activity goals and results. Through consistent improvement, and sufficient effort, sales and revenue will soon be rolling.

Vehicle Tracking Solutions: What Are the Advantages of a Cloud Based Taxi Booking System?

vehicle tracking solutions

Technology is providing so much not only to the end users but to businesses as well. There was a time when business used the “ in-house” concept in the computing world. Businesses used to just set up their own business servers in their respective offices. This is ever changing. Nowadays, more and more businesses are turning into cloud computing for their business needs. The option is cheaper compared to in-house computing, which is very appealing to small and medium-sized businesses. It is also taking out boundaries or walls that have prohibited a business from growing.

A taxi dispatch business is no exception to the benefits of what an online or cloud-based taxi booking system can provide. It is technically the same as the on-site booking system that a business may already be using, just with additional benefits.

One of the benefits of any cloud-based system is the unrestricted access. Meaning, one can access a system, anytime and anywhere. One does not need to be physically in the office to check the records or to create a report. The internet is the only requirement needed to remotely access a system. Another advantage is, since a lot of mobile phones can do a lot of functions, it can also be used aside from the traditional desktop and laptop. One can then see the reports or records while having a coffee or even while watching TV. One can even check the vehicle tracking solutions in the middle of the night and simply go back to sleep.

With an online booking system, there is also no need to have a bunch of software be installed on the computer systems. An internet browser is all it takes for this. All the information on vehicle tracking solutions is stored online or in the Cloud, which is in another location. This means that the data of the patrons of the business are safe from natural and manmade disasters. If the hard drive of a computer has suddenly stopped working, there is no need to worry, use another terminal and one can continue to work from there with the same amount of data before the hard drive crashed. There is no need to redo everything.

Another great aspect of a cloud-based vehicle tracking solution is its ability to upgrade, as the need arises. Additional technology can also be integrated with it without necessarily adding any additional hardware.

It has been proven, time and time again, that a cloud –based system is reliable, fast and very efficient. Even the operating system of a computer or a hand-held device does not count anymore

Even the customers will have benefits. Since the booking service is efficient, customers will have a fast and accurate result which will then equate to a satisfying experience. If the customers are happy, they will definitely refer the business to friends, and this is free marketing. Prospective customers are always there, and it is good for a business.

So, if the taxi booking business is not yet in the cloud, one should highly consider using this technology to maximize the full potential of the business.

Network Access Control – More Difficult With BYOD

network access control

A company’s security arrangements cannot be considered complete when it only considers physical security. These days data protection is at least as important physical security; in some companies, data is even more valuable than physical resources. Thus many companies have contracted professional help to establish effective network access control.

What Is Network Access Control?

In simple terms network access control is the sum of all security technologies employed to secure sensitive or valuable data. This usually involves the installation of anti-malware and anti-virus software, firewalls and spyware detection programs. As part of network access control, also known as network admission control, users are required to provide identity authentication and network security is enforced through selective granting of access permissions.

This usually involves the use of a network access server which authenticates and authorizes access for potential users by verifying the information provided during logon. In addition, the system also has the power to restrict the areas within a company’s network that each user is given access to. In companies with the most sensitive or valuable information, access restrictions can even include particular days, times, and workstations. Network access control systems can also be set to limit the things particular users can do while in the network. The most commonly restricted activity is web-browsing. This is usually restricted for lower level employees to ensure that productivity is not adversely affected, as much as to limit the chance of malware getting into the system.

Some network access control systems vet potential users to ensure their workstations comply with pre-defined requirements regarding anti-malware and anti-virus software protection, system update level, and configuration. The company is free to set as many levels as necessary to ensure data security. For sensitive areas of the network, there would be stringent requirements. For areas of the network with less amounts of valuable or sensitive information, considerably less protection would be required for granting access. This site contains lots of information about network access control.

BYOD Complicates Network Access Control

BYOD stands for bring your own device. Some companies allow employees to bring their own devices to work. This complicates the task of ensuring only authorized users and devices are allowed access to the company’s network. By allowing employees to bring their personal devices and gadgets to work, there is a greater risk of the network being contaminated with viruses and other types of malware.

So how do network access control systems cope with this? Employees may be allowed to connect personal devices to the company network only on limited basis. For example, the system can be set to allow personal devices to be connected only to the internet; the company’s own network remains off limits, and out of harm’s way.

If there is no choice but to grant even limited access to the company’s network, the company can set a policy whereby agent software is deployed on personal gadgets and devices. The software monitors each gadget for compliance before granting either full, limited or ‘guest’ access.

It may be a bit complicated but, properly used, network access control systems can still adequately protect your data even if employees bring in their own devices.

Multitouch Screen – A Convenient Mode Of Data Input

multitouch screen

The technology used on our computer and smart device screens have improved a lot in the past decade or so. In fact, the use of touch screens was not so popular back then. Most of the monitors then were passive; they were good only for displaying images and data. Data entry for most computers then were done through the use of keyboards, mouse and touch pads. And as for the quality of images on the screen, it has advanced from a barely recognizable to high definition capable of displaying more colors than the naked human eye can see. And the various technologies used on touch screens have progressed to enable very fast response and recognition of dozens of simultaneous touches; the multitouch screen has arrived. A techcrunch.com article report that smart phone screens would soon be thinner!

Advantages of the Multitouch Screen

When the first touch screens were introduced, people were amazed at the great new technology which allowed them to input data or access files through simple touches. It did not matter that the early screens were only capable of recognizing a single touch at any one time – they offered sufficient convenience for the user that they were very popular even although they were very expensive. But when interactive screens with multi touch capability came out, they gave users an even higher level of convenience.

First off, it is easy to collaborate using a screen with multi touch capability. It does not really matter whether the users are colleagues working together on a project, a group fine tuning an ad campaign with the clients, students discussing a lesson with their teacher or real estate agents presenting their products to clients; a multi touch screen helps make their jobs easier, more professional, and much more efficient. It also helps that using interactive screens make presentations just a bit more impressive.

The ability to direct the computer by directly touching the display screens makes learning easier. Clutter around work tables and offices are reduced because you don’t need to use a separate keyboard and mouse for each user.

Manipulating images is also a breeze with multi touch screens. Using simple gestures you can open files, rotate and resize objects, input data and share content. There are software upgrades which allow you to program a multi touch screen to respond to custom gestures. With interactive screens having multi touch capability interacting with our computers and smart devices, and using social media has never been easier.

Why Some People Do Not Like Touch Screens

Despite the many advantages of interactive multi touch screens, some people have a hard time using them and would rather switch back to the keyboard, mouse, and touchpad combination. On touch screens users cannot touch the individual keys on a keyboard. Thus poor eyesight can cause errors in data entry. People with ‘fat fingers’ also have a hard time entering data correctly. Some touch screens are sensitive to smudges or dirt on its surfaces.

But if you have good eyesight and nimble fingers, multi touch screens can make data entry, file access and object manipulation very convenient. If not, it may be best to keep using computers and phones with passive screens.